Changing car dealer websites for the better
Here at Auto HQ, we create websites designed to increase dealership sales. Our background is in retail and eCommerce, so we know a thing or two about how people shop online. This experience has helped us to revolutionise used car websites in a way that maximises sales and places you above your competition.
The first Auto HQ website was created in 2016 and since then we’ve never looked back. We’re proud to be one step ahead with technology, pushing the limits and creating bespoke features that help to increase traffic and convert leads.
Car shoppers demand more from websites than ever before, and online reservations are now an essential part of the car buying process. We live in a fast-paced world where everything is available at the click of a button, so it stands to reason cars should be too. With financial pressures at an all-time high, customers are doing more research online before they even step foot in a showroom. That’s why our websites are fresh, engaging, and attract high-volume traffic.
Our fresh approach to building sales-focused websites can help you address the growing demands of today’s used car buyers….
In just a few clicks, customers can reserve their next car from the comfort of their own home, at any time. And we know customers like to discuss their purchases and will often act on their decision in the evening, out of showroom hours. This is why having a website that takes payments around the clock is essential, allowing customers to reserve cars online 24/7.
Allow customers to instantly find the vehicle they are looking for, without the need to press a submit button. Our technology allows them to drill down by clicking each search option until they find their perfect car.
Modern online car shoppers are more likely to commit to a car if they are pre-approved for finance. We have partnerships with all the major motor finance technology partners: Codeweavers, Evolution and Ivendi, and can therefore easily integrate your site with your preferred lenders.
Websites are only effective if they can be found online. If your dealership is relying on third-party advertising sites to bring you visitors, you could be missing out on organic traffic directly from Google.
Our websites are optimised for individual car dealer terms, so you don’t need to pay an agency to make your website SEO friendly. When we build a new site, we review your site’s current SEO to ensure that your rankings don’t suffer as a result of changing to a new website.
Love it or hate it, social media is here to stay. And while not all dealerships sell cars directly through social channels, they do help to push consumers over the line. Why? Well, we’re in an image-led world where consumers want to see an active social media account. It reflects that your dealership is current, showcasing relevant stock and seasonal updates. It acts as an additional layer of trust, and when reserving online, trust matters.
It’s tempting to think that your customers are different and don’t want to buy or reserve online. However, if there’s one thing we know, it’s that consumers expect to be able to reserve cars online. This is where your website can keep your business working for you, even when your showroom lights are off.
Talk to us today about how we can help give your customers the online experience they deserve.
A strong offline presence is invaluable, but today’s consumers rely heavily on the internet for their car shopping journey. And a robust online presence is a natural extension of your offline success. It allows you to connect with potential customers before they ever set foot in the showroom and ensures you don’t miss out on opportunities in the digital world.
If your website is not meeting customer expectations it’s time to change. Talk to us about how we can help give your customers the online experience they deserve.
Automotive websites are what we live sleep and breathe. Its our passion to make websites that make our dealers stand out from the crowd and improve their business.
